The color of sports shoes is determined by the light reflected by the materials used. The use of color matching in sports shoe design not only reflects design style and fashion trends, but also greatly enhances the visual and entertaining aspects of sports, while reflecting the lively, dynamic, and bright characteristics of sports itself.
Compared with leather shoes and rubber shoes, sports shoes have the characteristics of large color application range, wide range, complex color matching, and rich visual experience, mainly manifested in the following aspects:
(1) The application of color in sports shoe upper materials: The color of sports shoe upper materials is more flexible, rich, and diversified than that of leather shoes. Decorative colors not only include common colors, but also extensively use metallic colors, laser beams, flashes, and so on.
(2) The use of color on sports shoe soles: The outsole color of leather shoes and rubber shoes is mostly single or two colors, while the outsole color of sports shoes is 3-5 colors. The range of color choices is wide, and the brightness and purity of colors are high. There are not too many restrictions on color matching, which can be either a single color or a combination of multiple colors. Especially for some colors that are difficult to see in leather and rubber shoes, they are frequently used in sports shoes and are particularly eye-catching, making them full of vitality and vigor.
(3) The use of packaging and promotional colors in sports shoes: Sports shoes are products full of sports characteristics, and sports themselves are the goals pursued by human life. Therefore, this product has the characteristics of guiding and inspiring people to exercise. Generally, sports shoes attach great importance to the flexibility and diversity of product and advertising colors, highlighting the characteristics and sense of the times of sports shoes, in order to stimulate consumers' desire to purchase.
(4) Another manifestation of the color characteristics of sports shoes is their close integration with fashion trends. Sports shoes closely monitor changes in fashion trends and are greatly influenced by fashion colors. As a designer and producer of sports shoes, it is important to pay attention to the trend of color changes in clothing fabrics.